SKATEBOARDING SWEETHEARTS

WE SKATED THROUGH SUBURBIA FOR OUR 'FIELDS OF PLENTY' SHOOT. STOCK PICTURED (FRIEND OF MINE KENNEDY SHIRT, FRIEND OF MINE SHORTS, COSTALOT LENSES AND SALTWATER SANDALS) ALL ONLINE AT WWW.DOWNYONDER.COM.AU AND IN STORE AT 485 MALVERN ROAD, SOUTH YARRA NOW!

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CREATIVE COLAB. - SOMETHING ELSE & DJ DREAMCATCHER

'SUBMERGED MIX' FOR SOMETHING ELSE, BY DJ DREAMCATCHER

 SUBMERGED MIX by somethingelse

BRIGHT LIKE NEON LOVE

WEARING ALL BLACK THROUGH WINTER MIGHT BE VERY MELBOURNE, BUT A DASH OF BOLD COLOUR NEVER GOES ASTRAY. WE'RE LOVING NEON BRIGHTS AND HOT PINK LIPSTICK, GET IN STORE AND BRIGHTEN YOUR MONDAY.

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PHOTOS C/O JAK & JIL 

MUST HAVE HOGAN

THE ULTIMATE SCARF, THIS RAW CUT, OVERSIZED NUMBER IS THE PERFECT LAYERING AND STYLING PIECE. AVAILABLE IN MUSTARD, PLUM, MIDNIGHT BLUE AND BLACK IN STORE AND ONLINE AT WWW.DOWNYONDER.COM.AU. X

IMAGES FROM DOWN YONDER'S "FIELDS OF PLENTY" WINTER SHOOT
PHOTOGRAPHY: MACUSHLA BURKE
MODEL: DAYNA (GIANT MANAGEMENT)

ANNIIEEMAL & DOWN YONDER

ABOVE IS OUR BEAUTIFUL FRIEND ANNIE (FROM CULT BLOG WWW.ANNIIEEMAL.BLOGSPOT.COM) IN A FEW SNAPS FROM OUR DOWN YONDER "FIELDS OF PLENTY" PHOTO SHOOT! SHE'S A REGULAR DY CUSTOMER, AND WAS SUPER BRILLIANT TO WORK WITH! THE RANGE OF FRIEND OF MINE FLORAL DENIM PICTURED IS NOW AVAILABLE ONLINE AT WWW.DOWNYONDER.COM.AU AND AT OUR ONLINE SHOWROOM AT 485 MALVERN ROAD, SOUTH YARRA. SO COME ON IN AND SAY G'DAY!

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STOLEN GIRLFRIENDS CLUB X DEREK HENDERSON

THE ABOVE IS A FILM COLLABORATION BETWEEN GENIUS DEREK HENDERSON AND STOLEN GIRLFRIENDS CLUB, FEATURING THEIR 'HEAVY PETAL' COLLECTION, AVAILABLE IN STORE. OF THE FILM, THE BOYS OF NZ LABEL SGC SAID:

"WE WANTED TO CREATE A FILM THAT WAS SPECIFIC TO JEWELLERY, NOT NECESSARILY SHOWCASING PRODUCT, BUT MORE ABOUT PRESENTING A FEELING AND ATTITUDE TOWARDS THE BRAND AND JEWELLERY. WE'VE WORKED WITH DEREK ON MANY PROJECTS, HE'S A GOOD FRIEND AND I LIKE HIS NATURAL SENSE AND VISION FOR FASHION THAT IS RAW AND UNPRETENTIOUS. I THINK THAT NEEDS TO COME THROUGH IN THE STOLEN GIRLFRIENDS CLUB BRAND AND STORY, EVEN THOUGH WE'RE DEALING WITH HIGH END FASHION - IT'S ABOUT BEING REAL AND IN-TUNE TO THE YOU AND HUMAN BEHAVIOUR THAT THE FILM CAPTURES".

GET YOUR FINGERS KITTED OUT, AVAILABLE ONLINE AT WWW.DOWNYONDER.COM.AU AND THROUGH OUR ONLINE SHOWROOM AT 485 MALVERN ROAD, SOUTH YARRA.

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FRIEND OF MINE IS A FRIEND OF OURS (AND FASHION TV IS A FAN)

CHECK OUT FASHION TV'S BEHIND THE SCENES FOOTAGE FROM FRIEND OF MINE AT RAFW! WE AT DY ARE A PART OF FRIEND OF MINE, AND IF YOU'RE SMART - YOU'LL LET THEM BE A FRIEND OF YOURS TOO. HAPPY WATCHING DY FRIENDS.


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