Friday, June 17, 2011

STOLEN GIRLFRIENDS CLUB X DEREK HENDERSON


THE ABOVE IS A FILM COLLABORATION BETWEEN GENIUS DEREK HENDERSON AND STOLEN GIRLFRIENDS CLUB, FEATURING THEIR 'HEAVY PETAL' COLLECTION, AVAILABLE IN STORE. OF THE FILM, THE BOYS OF NZ LABEL SGC SAID:

"WE WANTED TO CREATE A FILM THAT WAS SPECIFIC TO JEWELLERY, NOT NECESSARILY SHOWCASING PRODUCT, BUT MORE ABOUT PRESENTING A FEELING AND ATTITUDE TOWARDS THE BRAND AND JEWELLERY. WE'VE WORKED WITH DEREK ON MANY PROJECTS, HE'S A GOOD FRIEND AND I LIKE HIS NATURAL SENSE AND VISION FOR FASHION THAT IS RAW AND UNPRETENTIOUS. I THINK THAT NEEDS TO COME THROUGH IN THE STOLEN GIRLFRIENDS CLUB BRAND AND STORY, EVEN THOUGH WE'RE DEALING WITH HIGH END FASHION - IT'S ABOUT BEING REAL AND IN-TUNE TO THE YOU AND HUMAN BEHAVIOUR THAT THE FILM CAPTURES".

GET YOUR FINGERS KITTED OUT, AVAILABLE ONLINE AT WWW.DOWNYONDER.COM.AU AND THROUGH OUR ONLINE SHOWROOM AT 485 MALVERN ROAD, SOUTH YARRA.

XXX


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