So you've heard the news that you're not supposed to wash your favourite pair of jeans right? So what happens when you feel the need for a 'refresh'? According to Neuw you put your jeans in the freezer . . . no really! We have just received the new range of Neuw 'Sharp' Denim, sharp because unlike most denim these jeans have a black weft yarn where others have white, jargon to you? It just means these guys stay DARK! Each pair comes complete with a 're-sealable' freezer bag to keep them safe from freezer burn and whatever lurks at the back of your frozen abyss . . . Available in store and online now!